Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025 — Wednesday, July 2, 2025
06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Herzog Foundation Institute
training@herzogfoundation.com

Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025, 4:00 PM — Wednesday, July 2, 2025, 12:00 PM CDT

06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

	07/02/25 7:30 AM 07/02/25 7:30 AM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29500 <br/> Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am.<br> <ul><li>One of our team members will be in the lobby to load the buses.</li><li><strong>IMPORTANT</strong>: Please allow yourself enough time to leave any luggage checked in at the concierge desk to retrieve after the end of the event. You may also bring your luggage with you to Lipscomb if you prefer, there will be a separa... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:30 AM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am. One of our team members will be in the lobby to load the buses. IMPORTANT: Please allow yourself enough time to leave any luggage checked in at the concierge desk to retrieve after the end of the event. You may also bring your luggage with you to Lipscomb if you prefer, there will be a separate bus to hold all luggage. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Less Info
	07/02/25 8:00 AM 07/02/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29501 <br/> Coffee and breakfast<br> Promoter reception<br> Tactics for financial planning<br> Create your plan<br> Present your plan to peers<br> Closing encouragements Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM Ezell Board Room, 1st Floor Ezell Building Morning Sessions Coffee and breakfast Promoter reception Tactics for financial planning Create your plan Present your plan to peers Closing encouragements Session 9 Slides Session 10 Slides Less Info
	07/02/25 12:00 PM 07/02/25 12:00 PM America/Chicago Event Dismissed: Lunch Together or On Your Way View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29502 <br/> Enjoy lunch on-site, or take it to go if you need to head home or to your next destination. Travel safely, and thank you for coming!<p></p> <br> Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 PM Ezell Board Room, 1st Floor Ezell Building Event Dismissed: Lunch Together or On Your Way Enjoy lunch on-site, or take it to go if you need to head home or to your next destination. Travel safely, and thank you for coming! Less Info
	07/02/25 12:45 PM 07/02/25 12:45 PM America/Chicago Transportation back to Hotel (Optional) View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_31743 <br/> If you left belongings with the front desk at the hotel or would like to return to the downtown area, the bus will take everyone back to the Fairlane Hotel. If you prefer to head straight to the airport from Lipscomb, you’re welcome to do that instead. Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 PM Fairlane Hotel Transportation back to Hotel (Optional) If you left belongings with the front desk at the hotel or would like to return to the downtown area, the bus will take everyone back to the Fairlane Hotel. If you prefer to head straight to the airport from Lipscomb, you’re welcome to do that instead. Less Info

	07/02/25 7:30 AM 07/02/25 7:30 AM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29500 <br/> Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am.<br> <ul><li>One of our team members will be in the lobby to load the buses.</li><li><strong>IMPORTANT</strong>: Please allow yourself enough time to leave any luggage checked in at the concierge desk to retrieve after the end of the event. You may also bring your luggage with you to Lipscomb if you prefer, there will be a separa... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:30 AM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am. One of our team members will be in the lobby to load the buses. IMPORTANT: Please allow yourself enough time to leave any luggage checked in at the concierge desk to retrieve after the end of the event. You may also bring your luggage with you to Lipscomb if you prefer, there will be a separate bus to hold all luggage. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Less Info
	07/02/25 8:00 AM 07/02/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29501 <br/> Coffee and breakfast<br> Promoter reception<br> Tactics for financial planning<br> Create your plan<br> Present your plan to peers<br> Closing encouragements Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM Ezell Board Room, 1st Floor Ezell Building Morning Sessions Coffee and breakfast Promoter reception Tactics for financial planning Create your plan Present your plan to peers Closing encouragements Session 9 Slides Session 10 Slides Less Info
	07/02/25 12:00 PM 07/02/25 12:00 PM America/Chicago Event Dismissed: Lunch Together or On Your Way View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_29502 <br/> Enjoy lunch on-site, or take it to go if you need to head home or to your next destination. Travel safely, and thank you for coming!<p></p> <br> Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 PM Ezell Board Room, 1st Floor Ezell Building Event Dismissed: Lunch Together or On Your Way Enjoy lunch on-site, or take it to go if you need to head home or to your next destination. Travel safely, and thank you for coming! Less Info
	07/02/25 12:45 PM 07/02/25 12:45 PM America/Chicago Transportation back to Hotel (Optional) View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-02#session_row_31743 <br/> If you left belongings with the front desk at the hotel or would like to return to the downtown area, the bus will take everyone back to the Fairlane Hotel. If you prefer to head straight to the airport from Lipscomb, you’re welcome to do that instead. Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 PM Fairlane Hotel Transportation back to Hotel (Optional) If you left belongings with the front desk at the hotel or would like to return to the downtown area, the bus will take everyone back to the Fairlane Hotel. If you prefer to head straight to the airport from Lipscomb, you’re welcome to do that instead. Less Info