Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025 — Wednesday, July 2, 2025
06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Herzog Foundation Institute
training@herzogfoundation.com

Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025, 4:00 PM — Wednesday, July 2, 2025, 12:00 PM CDT

06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

	06/30/25 3:00 PM 06/30/25 3:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29489 <br/> You will be assigned to one of these hotels by 5/23<ul><li>Hotel Indigo: 315 Union Street Nashville, TN<ul><li>Check-in is 3 PM</li><li>Valet Parking: $55 per night plus tax</li></ul></li><li>Fairlane Hotel: 401 Union Street Nashville, TN<ul><li>Check-in is 4 PM </li><li>Valet Parking: $65 per night plus tax</li></ul></li></ul> <br> Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options&nb... Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 PM Fairlane OR Hotel Indigo Arrival Information & Hotel Check In You will be assigned to one of these hotels by 5/23 Hotel Indigo: 315 Union Street Nashville, TN Check-in is 3 PM Valet Parking: $55 per night plus tax Fairlane Hotel: 401 Union Street Nashville, TN Check-in is 4 PM Valet Parking: $65 per night plus tax Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options HERE. You'll be asked to put a CC on file for incidentals. If you don't charge anything, the deposit will be back in your account within 14 days. The event begins at 4:00pm. Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Please dress in business casual attire. Airport Suggestions: BNA - 7.1 miles Less Info
	06/30/25 3:30 PM 06/30/25 3:40 PM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29490 <br/> CHANGE IN TRAINING VENUE LOCATION<br> Due to construction delays happening at Spark, our training will now be held at Lipscomb University's college campus. Bus transportation will be bringing us to and from Lipscomb, picking us up at the Fairlane Hotel. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus.<br> <br> Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this ... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:30 - 3:40 PM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training CHANGE IN TRAINING VENUE LOCATION Due to construction delays happening at Spark, our training will now be held at Lipscomb University's college campus. Bus transportation will be bringing us to and from Lipscomb, picking us up at the Fairlane Hotel. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Please meet in the hotel lobby by 3:30pm to load the bus to go to the training venue. The bus will depart no later than 3:40pm. For those choosing to travel separately, please arrive to the venue by 4:00pm. One of our team members will be in the lobby to load the buses. Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! Less Info
	06/30/25 4:00 PM 06/30/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29491 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:00 - 7:15 PM Ezell Board Room, 1st Floor Ezell Building Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Opening Slides Session 1 Slides Session 2 Slides Less Info
	06/30/25 7:15 PM 06/30/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29492 <br/> Connect with your peers over dinner! Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM Ezell Board Room, 1st Floor Ezell Building Connection: Dinner Together Connect with your peers over dinner! Less Info
	06/30/25 8:00 PM 06/30/25 8:00 PM America/Chicago Transporation to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29493 <br/> The bus will drop you back off at the Fairlane Hotel. Get some rest! Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM Fairlane Hotel Transporation to Hotel The bus will drop you back off at the Fairlane Hotel. Get some rest! Less Info

	06/30/25 3:00 PM 06/30/25 3:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29489 <br/> You will be assigned to one of these hotels by 5/23<ul><li>Hotel Indigo: 315 Union Street Nashville, TN<ul><li>Check-in is 3 PM</li><li>Valet Parking: $55 per night plus tax</li></ul></li><li>Fairlane Hotel: 401 Union Street Nashville, TN<ul><li>Check-in is 4 PM </li><li>Valet Parking: $65 per night plus tax</li></ul></li></ul> <br> Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options&nb... Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 PM Fairlane OR Hotel Indigo Arrival Information & Hotel Check In You will be assigned to one of these hotels by 5/23 Hotel Indigo: 315 Union Street Nashville, TN Check-in is 3 PM Valet Parking: $55 per night plus tax Fairlane Hotel: 401 Union Street Nashville, TN Check-in is 4 PM Valet Parking: $65 per night plus tax Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options HERE. You'll be asked to put a CC on file for incidentals. If you don't charge anything, the deposit will be back in your account within 14 days. The event begins at 4:00pm. Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Please dress in business casual attire. Airport Suggestions: BNA - 7.1 miles Less Info
	06/30/25 3:30 PM 06/30/25 3:40 PM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29490 <br/> CHANGE IN TRAINING VENUE LOCATION<br> Due to construction delays happening at Spark, our training will now be held at Lipscomb University's college campus. Bus transportation will be bringing us to and from Lipscomb, picking us up at the Fairlane Hotel. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus.<br> <br> Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this ... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:30 - 3:40 PM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training CHANGE IN TRAINING VENUE LOCATION Due to construction delays happening at Spark, our training will now be held at Lipscomb University's college campus. Bus transportation will be bringing us to and from Lipscomb, picking us up at the Fairlane Hotel. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Please meet in the hotel lobby by 3:30pm to load the bus to go to the training venue. The bus will depart no later than 3:40pm. For those choosing to travel separately, please arrive to the venue by 4:00pm. One of our team members will be in the lobby to load the buses. Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! Less Info
	06/30/25 4:00 PM 06/30/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29491 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:00 - 7:15 PM Ezell Board Room, 1st Floor Ezell Building Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Opening Slides Session 1 Slides Session 2 Slides Less Info
	06/30/25 7:15 PM 06/30/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29492 <br/> Connect with your peers over dinner! Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM Ezell Board Room, 1st Floor Ezell Building Connection: Dinner Together Connect with your peers over dinner! Less Info
	06/30/25 8:00 PM 06/30/25 8:00 PM America/Chicago Transporation to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29493 <br/> The bus will drop you back off at the Fairlane Hotel. Get some rest! Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM Fairlane Hotel Transporation to Hotel The bus will drop you back off at the Fairlane Hotel. Get some rest! Less Info