Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025 — Wednesday, July 2, 2025
06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Herzog Foundation Institute
training@herzogfoundation.com

Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025, 4:00 PM — Wednesday, July 2, 2025, 12:00 PM CDT

06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

	07/01/25 7:30 AM 07/01/25 7:30 AM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29494 <br/> Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am.<br> <ul><li>One of our team members will be in the lobby to load the buses.</li></ul> <br> Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus.<br> <br> Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is th... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:30 AM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am. One of our team members will be in the lobby to load the buses. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Less Info
	07/01/25 8:00 AM 07/01/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29495 <br/> Coffee and breakfast<br> Applying storybrand<br> What are your differentiators?<br> Craft your message Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM Ezell Board Room, 1st Floor Ezell Building Morning Sessions Coffee and breakfast Applying storybrand What are your differentiators? Craft your message Session 3 Slides Session 4 Slides Session 5 Slides Less Info
	07/01/25 12:00 PM 07/01/25 12:45 PM America/Chicago Connection: Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29496 <br/> Connect with your peers over lunch! Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 - 12:45 PM Ezell Board Room, 1st Floor Ezell Building Connection: Lunch Together Connect with your peers over lunch! Less Info
	07/01/25 12:45 PM 07/01/25 5:00 PM America/Chicago Afternoon Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29497 <br/> Meet HF<br> Tactics for enrollment closing<br> Tactics for parent satisfaction and WOM<br> Tactics for your online presence<br> Small group coaching and self leadership time Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 - 5:00 PM Ezell Board Room, 1st Floor Ezell Building Afternoon Sessions Meet HF Tactics for enrollment closing Tactics for parent satisfaction and WOM Tactics for your online presence Small group coaching and self leadership time Less Info
	07/01/25 5:00 PM 07/01/25 5:00 PM America/Chicago Transportation back to Hotel: Dinner on Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_31742 <br/> Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in!<br> <br> HF will be giving out $25 vouchers to each guest to Assembly Food Hall as an optional dinner location. If you wish to partake in this, you may receive one from one of our team members before you load the bus. Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 5:00 PM Fairlane Hotel Transportation back to Hotel: Dinner on Your Own Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! HF will be giving out $25 vouchers to each guest to Assembly Food Hall as an optional dinner location. If you wish to partake in this, you may receive one from one of our team members before you load the bus. Less Info

	07/01/25 7:30 AM 07/01/25 7:30 AM America/Chicago Transportation to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29494 <br/> Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am.<br> <ul><li>One of our team members will be in the lobby to load the buses.</li></ul> <br> Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus.<br> <br> Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is th... Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:30 AM Lipscomb University \| 3906 Belmont Blvd, Nashville, TN 37204 Transportation to Training Please meet in the hotel lobby in time to get on the bus, as it will depart by 7:30am. For those choosing to travel separately, please arrive to the venue by 8:00am. One of our team members will be in the lobby to load the buses. Those of you staying at Hotel Indigo will need to walk across the street to the Fairlane to load onto the bus. Parking for anyone who drives in will be available at no cost in the lot right outside the Shinn Center, this is the address to use to get to the correct lot 3906 Belmont Blvd, Nashville, TN 37204. Less Info
	07/01/25 8:00 AM 07/01/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29495 <br/> Coffee and breakfast<br> Applying storybrand<br> What are your differentiators?<br> Craft your message Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM Ezell Board Room, 1st Floor Ezell Building Morning Sessions Coffee and breakfast Applying storybrand What are your differentiators? Craft your message Session 3 Slides Session 4 Slides Session 5 Slides Less Info
	07/01/25 12:00 PM 07/01/25 12:45 PM America/Chicago Connection: Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29496 <br/> Connect with your peers over lunch! Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 - 12:45 PM Ezell Board Room, 1st Floor Ezell Building Connection: Lunch Together Connect with your peers over lunch! Less Info
	07/01/25 12:45 PM 07/01/25 5:00 PM America/Chicago Afternoon Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_29497 <br/> Meet HF<br> Tactics for enrollment closing<br> Tactics for parent satisfaction and WOM<br> Tactics for your online presence<br> Small group coaching and self leadership time Ezell Board Room, 1st Floor Ezell Building Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 - 5:00 PM Ezell Board Room, 1st Floor Ezell Building Afternoon Sessions Meet HF Tactics for enrollment closing Tactics for parent satisfaction and WOM Tactics for your online presence Small group coaching and self leadership time Less Info
	07/01/25 5:00 PM 07/01/25 5:00 PM America/Chicago Transportation back to Hotel: Dinner on Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-07-01#session_row_31742 <br/> Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in!<br> <br> HF will be giving out $25 vouchers to each guest to Assembly Food Hall as an optional dinner location. If you wish to partake in this, you may receive one from one of our team members before you load the bus. Fairlane Hotel Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 5:00 PM Fairlane Hotel Transportation back to Hotel: Dinner on Your Own Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! HF will be giving out $25 vouchers to each guest to Assembly Food Hall as an optional dinner location. If you wish to partake in this, you may receive one from one of our team members before you load the bus. Less Info