Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025 — Wednesday, July 2, 2025
06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Herzog Foundation Institute
training@herzogfoundation.com

Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN

Monday, June 30, 2025, 4:00 PM — Wednesday, July 2, 2025, 12:00 PM CDT

06/30/25 4:00 PM 07/02/25 12:00 PM America/Chicago Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:00pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | June 30 - July 2, 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

	06/30/25 3:00 PM 06/30/25 4:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29489 <br/> You will be assigned to one of these hotels by 5/23<ul><li>Hotel Indigo: 315 Union Street Nashville, TN<ul><li>Check-in is 3 PM</li><li>Valet Parking: $55 per night plus tax</li></ul></li><li>Fairlane Hotel: 401 Union Street Nashville, TN<ul><li>Check-in is 4 PM </li><li>Valet Parking: $65 per night plus tax</li></ul></li></ul> <br> Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options&nb... Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 - 4:00 PM Fairlane OR Hotel Indigo Arrival Information & Hotel Check In You will be assigned to one of these hotels by 5/23 Hotel Indigo: 315 Union Street Nashville, TN Check-in is 3 PM Valet Parking: $55 per night plus tax Fairlane Hotel: 401 Union Street Nashville, TN Check-in is 4 PM Valet Parking: $65 per night plus tax Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options HERE. You'll be asked to put a CC on file for incidentals. If you don't charge anything, the deposit will be back in your account within 14 days. The event begins at 4:00pm. Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Airport Suggestions: BNA - 7.1 miles Less Info
	06/30/25 3:50 PM 06/30/25 3:50 PM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29490 <br/> Meet in the hotel lobby by 3:50pm to begin walking to the training venue. For those choosing to travel separately, please arrive to the venue by 4:00pm.<br> <ul><li>One of our team members will be in the lobby to walk you over.</li></ul> <br> Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:50 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Walk to Training Meet in the hotel lobby by 3:50pm to begin walking to the training venue. For those choosing to travel separately, please arrive to the venue by 4:00pm. One of our team members will be in the lobby to walk you over. Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! Less Info
	06/30/25 4:00 PM 06/30/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29491 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:00 - 7:15 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Less Info
	06/30/25 7:15 PM 06/30/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29492 <br/> Connect with your peers over dinner! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Connection: Dinner Together Connect with your peers over dinner! Less Info
	06/30/25 8:00 PM 06/30/25 8:00 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29493 <br/> Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM Fairlane OR Hotel Indigo Walk to Hotel

	06/30/25 3:00 PM 06/30/25 4:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29489 <br/> You will be assigned to one of these hotels by 5/23<ul><li>Hotel Indigo: 315 Union Street Nashville, TN<ul><li>Check-in is 3 PM</li><li>Valet Parking: $55 per night plus tax</li></ul></li><li>Fairlane Hotel: 401 Union Street Nashville, TN<ul><li>Check-in is 4 PM </li><li>Valet Parking: $65 per night plus tax</li></ul></li></ul> <br> Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options&nb... Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 - 4:00 PM Fairlane OR Hotel Indigo Arrival Information & Hotel Check In You will be assigned to one of these hotels by 5/23 Hotel Indigo: 315 Union Street Nashville, TN Check-in is 3 PM Valet Parking: $55 per night plus tax Fairlane Hotel: 401 Union Street Nashville, TN Check-in is 4 PM Valet Parking: $65 per night plus tax Parking will be available at each hotel for the prices listed above - this will be your own expense. Or, please see other parking options HERE. You'll be asked to put a CC on file for incidentals. If you don't charge anything, the deposit will be back in your account within 14 days. The event begins at 4:00pm. Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Airport Suggestions: BNA - 7.1 miles Less Info
	06/30/25 3:50 PM 06/30/25 3:50 PM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29490 <br/> Meet in the hotel lobby by 3:50pm to begin walking to the training venue. For those choosing to travel separately, please arrive to the venue by 4:00pm.<br> <ul><li>One of our team members will be in the lobby to walk you over.</li></ul> <br> Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:50 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Walk to Training Meet in the hotel lobby by 3:50pm to begin walking to the training venue. For those choosing to travel separately, please arrive to the venue by 4:00pm. One of our team members will be in the lobby to walk you over. Please arrive in Nashville prepared and ready to go. If needed, you can leave your belongings at the front desk to ensure you make it to Spark on time. Thanks! Less Info
	06/30/25 4:00 PM 06/30/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29491 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:00 - 7:15 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Less Info
	06/30/25 7:15 PM 06/30/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29492 <br/> Connect with your peers over dinner! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Connection: Dinner Together Connect with your peers over dinner! Less Info
	06/30/25 8:00 PM 06/30/25 8:00 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-june-30-july-2-2025-nashville-tn/agenda/2025-06-30#session_row_29493 <br/> Fairlane OR Hotel Indigo Marketing and Enrollment \| June 30 - July 2, 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM Fairlane OR Hotel Indigo Walk to Hotel