Attendance Details:

We ask all attendees to commit to being present throughout the entirety of the training. Please commit to attending all sessions, activities, and dinners for the duration of the event.


This is a best-in-class event accessible for Christian schools across the country. Each seat is valued at more than $2,000 and is completely covered by the Herzog Foundation as an investment in your school. The Herzog Foundation will cover all costs during the event including accommodation, meals, transportation, etc. Schools are expected to cover all travel costs to the event city.


All individuals wishing to register must personally complete the registration process and create their own account.


*Agenda is subject to change

Mar
13
Mar
14
Mar
15
03/14/24 7:00 AM 03/14/24 8:00 AM America/Chicago Breakfast Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_26396 <br/> Optional provided breakfast begins at 7:00am. Please be in the training room at 8:00am as we get started for the day! DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
7:00 - 8:00 AM DoubleTree by Hilton Hotel, Nashville Downtown
Breakfast Together
Optional provided breakfast begins at 7:00am. Please be in the training room at 8:00am as we get started for the day!
More Info
03/14/24 8:00 AM 03/14/24 8:15 AM America/Chicago Morning Devotion View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24201 <br/> As we gear up for the day, grab an early morning pick-me-up with coffee and a light breakfast! "Nashville" Banquet Room | DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
8:00 - 8:15 AM "Nashville" Banquet Room | DoubleTree by Hilton Hotel, Nashville Downtown
Morning Devotion
As we gear up for the day, grab an early morning pick-me-up with coffee and a light breakfast!
More Info
03/14/24 8:15 AM 03/14/24 9:30 AM America/Chicago Session 3 | Storybrand View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24202 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
8:15 - 9:30 AM DoubleTree by Hilton Hotel, Nashville Downtown
Session 3 | Storybrand
Speaker
Jay Tickle
Storybrand Slides
More Info
03/14/24 9:30 AM 03/14/24 10:45 AM America/Chicago Session 4 | Message Pt. 2 View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24203 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
9:30 - 10:45 AM DoubleTree by Hilton Hotel, Nashville Downtown
Session 4 | Message Pt. 2
Speakers
Mike Farag
Jim McKenzie
Message Pt. 2 Slides
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03/14/24 10:45 AM 03/14/24 11:30 AM America/Chicago Session 5 | Tactics – Enrollment Closing View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_26479 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
10:45 - 11:30 AM DoubleTree by Hilton Hotel, Nashville Downtown
Session 5 | Tactics – Enrollment Closing
Speaker
Jim McKenzie
Tactics Slides
More Info
03/14/24 11:30 AM 03/14/24 11:45 AM America/Chicago Building Your Marketing Plan View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_26480 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
11:30 - 11:45 AM DoubleTree by Hilton Hotel, Nashville Downtown
Building Your Marketing Plan
Speaker
Jim McKenzie
03/14/24 11:45 AM 03/14/24 1:15 PM America/Chicago Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24205 <br/> Arrive back to the Nashville banquet room at DoubleTree by <strong><u>1:15pm.</u></strong><br> <br> Enjoy lunch&nbsp; at the Food Hall across the street. You will receive a $25 certificate to use at whichever restaurant you choose.&nbsp;Take a brain break, connect with your peers, or dive deeper into topics you've learned about during this time! Food Hall FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
11:45 AM - 1:15 PM Food Hall
Lunch Together
Arrive back to the Nashville banquet room at DoubleTree by 1:15pm.

Enjoy lunch  at the Food Hall across the street. You will receive a $25 certificate to use at whichever restaurant you choose. Take a brain break, connect with your peers, or dive deeper into topics you've learned about during this time!
More Info
03/14/24 1:15 PM 03/14/24 1:15 PM America/Chicago Ensure arrival by 1:15 PM | Back to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_26481 <br/> "Nashville" Banquet Room | DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
1:15 PM "Nashville" Banquet Room | DoubleTree by Hilton Hotel, Nashville Downtown
Ensure arrival by 1:15 PM | Back to Training
03/14/24 1:15 PM 03/14/24 2:30 PM America/Chicago Session 6 | Tactics – Parent Satisfaction & W.O.M. View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24207 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
1:15 - 2:30 PM DoubleTree by Hilton Hotel, Nashville Downtown
Session 6 | Tactics – Parent Satisfaction & W.O.M.
Speaker
Jim McKenzie
Parent Satisfaction and WOM Slides
More Info
03/14/24 2:30 PM 03/14/24 4:00 PM America/Chicago Session 7 | Tactics – Online Presence View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24208 <br/> DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
2:30 - 4:00 PM DoubleTree by Hilton Hotel, Nashville Downtown
Session 7 | Tactics – Online Presence
Speaker
Jim McKenzie
Online Marketing Slides
More Info
03/14/24 4:00 PM 03/14/24 6:15 PM America/Chicago Self Leadership Break / Coaching View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24209 <br/> Take a mental pause. Your head may be spinning, but don't worry—you've got this! Take time to walk, read, chat, or do anything that gives you energy. This will help us set the pace to finish strong today. DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
4:00 - 6:15 PM DoubleTree by Hilton Hotel, Nashville Downtown
Self Leadership Break / Coaching
Take a mental pause. Your head may be spinning, but don't worry—you've got this! Take time to walk, read, chat, or do anything that gives you energy. This will help us set the pace to finish strong today.
More Info
03/14/24 6:15 PM 03/14/24 6:20 PM America/Chicago Debrief View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24211 <br/> You learned a lot - let's gather those thoughts! We will review the main points of the day and give an overview of tomorrow before ending for the day. DoubleTree by Hilton Hotel, Nashville Downtown FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
6:15 - 6:20 PM DoubleTree by Hilton Hotel, Nashville Downtown
Debrief
You learned a lot - let's gather those thoughts! We will review the main points of the day and give an overview of tomorrow before ending for the day.
More Info
03/14/24 6:20 PM 03/14/24 6:20 PM America/Chicago Dinner On Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-mar-13-24/agenda/2024-03-14#session_row_24212 <br/> Enjoy dinner at a place of your choosing. Maybe consider&nbsp;inviting peers you've met&nbsp;to get to know each other better! Get some well-deserved rest to&nbsp;come ready for a full day tomorrow. Your Choice FULL | Marketing & Enrollment Leadership Development | Nashville, TN training@herzogfoundation.com MM/DD/YYYY
6:20 PM Your Choice
Dinner On Your Own
Enjoy dinner at a place of your choosing. Maybe consider inviting peers you've met to get to know each other better! Get some well-deserved rest to come ready for a full day tomorrow.
More Info