The FULL | Marketing & Enrollment October 2024 | Nashville, TN is full.

Attendance Details:

All guests are required to attend the full training including all sessions, activities, and provided meals for the duration of the event. Please review the agenda to confirm what transportation and meals are provided by the foundation and those that your organization is responsible to cover.

*Agenda is subject to change, final information will be sent as the event nears.


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10/17/24 7:40 AM 10/17/24 7:40 AM America/Chicago Walk to Spark View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27107 <br/> Please arrive at Spark by 7:50 or earlier for breakfast and devotion, as we will begin session at 8:15 sharp! Spark: Lipscomb's Idea Center | 400 Commerce St, Nashville, TN 37219 FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
7:40 AM Spark: Lipscomb's Idea Center | 400 Commerce St, Nashville, TN 37219
Walk to Spark
Please arrive at Spark by 7:50 or earlier for breakfast and devotion, as we will begin session at 8:15 sharp!
More Info
10/17/24 7:50 AM 10/17/24 8:15 AM America/Chicago Breakfast Together & Morning Devotion View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27108 <br/> Start your day off right with provided breakfast followed by a devotional. Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
7:50 - 8:15 AM Spark
Breakfast Together & Morning Devotion
Start your day off right with provided breakfast followed by a devotional.
More Info
10/17/24 8:15 AM 10/17/24 9:15 AM America/Chicago Session 3 | Message Part 2 View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27109 <br/> <strong>Session Outline:</strong><ul><li dir="ltr"><p dir="ltr">How Story Works/Story branding</p></li><li dir="ltr"><p dir="ltr"><em></em>Activity</p></li></ul> <ul></ul> Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
8:15 - 9:15 AM Spark
Session 3 | Message Part 2
Speaker
Jay Tickle · Hourglass K12
Session Outline:

  • How Story Works/Story branding

  • Activity

    Session 3 Slides
    More Info
    10/17/24 9:30 AM 10/17/24 10:30 AM America/Chicago Session 4 | Message Part 3 View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27110 <br/> <strong>Session Outline:</strong><ul><li dir="ltr"><p dir="ltr">Storybrand Modeling of Opening Session</p></li><li dir="ltr"><p dir="ltr">Crafting the Message</p></li><li dir="ltr"><p dir="ltr">Differentiation&nbsp;</p></li><li dir="ltr"><p dir="ltr"><em></em>Message Q&A & Examples</p></li></ul> Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    9:30 - 10:30 AM Spark
    Session 4 | Message Part 3
    Speakers
    Jim McKenzie
    Latasha Queen
    Jay Tickle · Hourglass K12
    Session Outline:

    • Storybrand Modeling of Opening Session

    • Crafting the Message

    • Differentiation 

    • Message Q&A & Examples

    Session 4 Slides
    More Info
    10/17/24 10:45 AM 10/17/24 12:00 PM America/Chicago Session 5 | Tactics - Enrollment Strategies View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27111 <br/> <strong>Session Outline:</strong><ul><li dir="ltr"><p dir="ltr">Customer Journey&nbsp;</p></li><li dir="ltr"><p dir="ltr">Enrollment Strategies&nbsp;</p></li><li dir="ltr"><p dir="ltr"><em></em>Activity: SPIN Selling&nbsp;</p></li></ul> Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    10:45 AM - 12:00 PM Spark
    Session 5 | Tactics - Enrollment Strategies
    Speakers
    Jim McKenzie
    Latasha Queen
    Jay Tickle · Hourglass K12
    Session Outline:

    • Customer Journey 

    • Enrollment Strategies 

    • Activity: SPIN Selling 

    Session 5 Slides
    More Info
    10/17/24 12:00 PM 10/17/24 12:45 PM America/Chicago Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27113 <br/> Enjoy lunch and continue to build relationships with those around you. Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    12:00 - 12:45 PM Spark
    Lunch Together
    Enjoy lunch and continue to build relationships with those around you.
    More Info
    10/17/24 12:45 PM 10/17/24 1:15 PM America/Chicago HF Presentation View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27114 <br/> Learn about how the Foundation started, our mission, and ways to get involved with us! Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    12:45 - 1:15 PM Spark
    HF Presentation
    Learn about how the Foundation started, our mission, and ways to get involved with us!
    More Info
    10/17/24 1:15 PM 10/17/24 2:00 PM America/Chicago Session 6 | Tactics - Parent Satisfaction & WOM View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27115 <br/> <strong>Session Outline:</strong><ul><li dir="ltr"><p dir="ltr">Opening Activity: Case Study: Is this a good school?</p></li><li dir="ltr"><p dir="ltr">Understanding Parent Satisfaction</p></li><li dir="ltr"><p dir="ltr">Activity</p></li><li dir="ltr"><p dir="ltr">Word-of-Mouth Marketing</p></li><li dir="ltr"><p dir="ltr"><em></em>Promoter’s Reception</p></li></ul> Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    1:15 - 2:00 PM Spark
    Session 6 | Tactics - Parent Satisfaction & WOM
    Speaker
    Jim McKenzie
    Session Outline:

    • Opening Activity: Case Study: Is this a good school?

    • Understanding Parent Satisfaction

    • Activity

    • Word-of-Mouth Marketing

    • Promoter’s Reception

    Session 6 Slides
    More Info
    10/17/24 2:15 PM 10/17/24 3:30 PM America/Chicago Session 7 | Tactics - Online Presence View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27117 <br/> <strong>Session Outline:</strong><ul><li dir="ltr"><p dir="ltr">Tuition on the Website?&nbsp;</p></li><li dir="ltr"><p dir="ltr">Digital Strategies & StoryBrand Example</p></li><li dir="ltr"><p dir="ltr">School Launch Example&nbsp;</p></li><li dir="ltr"><p dir="ltr"><em></em>Website Review&nbsp;</p></li></ul> Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    2:15 - 3:30 PM Spark
    Session 7 | Tactics - Online Presence
    Speakers
    Jim McKenzie
    Jay Tickle · Hourglass K12
    Daniel Wesche
    Session Outline:

    • Tuition on the Website? 

    • Digital Strategies & StoryBrand Example

    • School Launch Example 

    • Website Review 

    Session 7 Slides
    More Info
    10/17/24 3:30 PM 10/17/24 5:30 PM America/Chicago Self-Leadership Break & Coaching Small Groups View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27118 <br/> Take a mental pause. Your head may be spinning, but don't worry you've got this! Take time to walk, read, chat, or do anything that gives you energy. This will help us set the pace to finish strong today. Spark FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    3:30 - 5:30 PM Spark
    Self-Leadership Break & Coaching Small Groups
    Take a mental pause. Your head may be spinning, but don't worry you've got this! Take time to walk, read, chat, or do anything that gives you energy. This will help us set the pace to finish strong today.
    More Info
    10/17/24 5:30 PM 10/17/24 5:30 PM America/Chicago Dinner on Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-enrollment-october-2024-nashville-tn/agenda/2024-10-17#session_row_27119 <br/> Great job getting through a full day! Dinner will be on your own tonight to allow you time to connect with peers, explore Nashville, or have a night in and rest. Enjoy your evening! Assembly Food Hall FULL | HF Leadership Development Series | Marketing & Enrollment | Nashville, TN gwiens@herzogfoundation.com MM/DD/YYYY
    5:30 PM Assembly Food Hall
    Dinner on Your Own
    Great job getting through a full day! Dinner will be on your own tonight to allow you time to connect with peers, explore Nashville, or have a night in and rest. Enjoy your evening!
    More Info