Marketing and Enrollment | October 2025 | Nashville, TN

Wednesday, October 15, 2025 — Friday, October 17, 2025
10/15/25 4:30 PM 10/17/25 12:00 PM America/Chicago Marketing and Enrollment | October 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | October 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Herzog Foundation Institute
training@herzogfoundation.com

Marketing and Enrollment | October 2025 | Nashville, TN

Wednesday, October 15, 2025, 4:30 PM — Friday, October 17, 2025, 12:00 PM CDT

10/15/25 4:30 PM 10/17/25 12:00 PM America/Chicago Marketing and Enrollment | October 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | October 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

Oct

OCT

Thursday ico

	10/16/25 7:50 AM 10/16/25 7:50 AM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29800 <br/> Be at Spark by 8:00am HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:50 AM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Walk to Training Be at Spark by 8:00am Less Info
	10/16/25 8:00 AM 10/16/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29801 <br/> Coffee and breakfast<br> Applying storybrand<br> What are your differentiators?<br> Craft your message HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Morning Sessions Coffee and breakfast Applying storybrand What are your differentiators? Craft your message Less Info
	10/16/25 12:00 PM 10/16/25 12:45 PM America/Chicago Connection: Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29802 <br/> Connect with your peers over lunch! HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 - 12:45 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Connection: Lunch Together Connect with your peers over lunch! Less Info
	10/16/25 12:45 PM 10/16/25 5:30 PM America/Chicago Afternoon Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29803 <br/> Meet HF<br> Tactics for enrollment closing<br> Tactics for parent satisfaction and WOM<br> Tactics for your online presence<br> Small group coaching and self leadership time HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 - 5:30 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Afternoon Sessions Meet HF Tactics for enrollment closing Tactics for parent satisfaction and WOM Tactics for your online presence Small group coaching and self leadership time Less Info
	10/16/25 5:30 PM 10/16/25 5:30 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29804 <br/> Noelle \| 200 4th Ave N, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 5:30 PM Noelle \| 200 4th Ave N, Nashville, TN 37219 Walk to Hotel
	10/16/25 6:00 PM 10/16/25 6:00 PM America/Chicago Connection: Dinner on Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29805 <br/> Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 6:00 PM Connection: Dinner on Your Own Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! Less Info

	10/16/25 7:50 AM 10/16/25 7:50 AM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29800 <br/> Be at Spark by 8:00am HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:50 AM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Walk to Training Be at Spark by 8:00am Less Info
	10/16/25 8:00 AM 10/16/25 12:00 PM America/Chicago Morning Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29801 <br/> Coffee and breakfast<br> Applying storybrand<br> What are your differentiators?<br> Craft your message HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 AM - 12:00 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Morning Sessions Coffee and breakfast Applying storybrand What are your differentiators? Craft your message Less Info
	10/16/25 12:00 PM 10/16/25 12:45 PM America/Chicago Connection: Lunch Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29802 <br/> Connect with your peers over lunch! HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:00 - 12:45 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Connection: Lunch Together Connect with your peers over lunch! Less Info
	10/16/25 12:45 PM 10/16/25 5:30 PM America/Chicago Afternoon Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29803 <br/> Meet HF<br> Tactics for enrollment closing<br> Tactics for parent satisfaction and WOM<br> Tactics for your online presence<br> Small group coaching and self leadership time HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 12:45 - 5:30 PM HFNashville Spark: Lipscomb's Idea Center \| 400 Commerce St, Nashville, TN 37219 Afternoon Sessions Meet HF Tactics for enrollment closing Tactics for parent satisfaction and WOM Tactics for your online presence Small group coaching and self leadership time Less Info
	10/16/25 5:30 PM 10/16/25 5:30 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29804 <br/> Noelle \| 200 4th Ave N, Nashville, TN 37219 Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 5:30 PM Noelle \| 200 4th Ave N, Nashville, TN 37219 Walk to Hotel
	10/16/25 6:00 PM 10/16/25 6:00 PM America/Chicago Connection: Dinner on Your Own View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-october-2025-nashville-tn/agenda/2025-10-16#session_row_29805 <br/> Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! Marketing and Enrollment \| October 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 6:00 PM Connection: Dinner on Your Own Well done today. Dinner this evening is on your own. Connect with your peers over dinner or stay in! Less Info