Marketing and Enrollment | February 2025 | Nashville, TN

Monday, February 24, 2025 — Wednesday, February 26, 2025
02/24/25 4:30 PM 02/26/25 12:00 PM America/Chicago Marketing and Enrollment | February 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville at Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | February 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

HFNashville at Spark: Lipscomb's Idea Center

400 Commerce Street
Nashville, TN 37219 United States

http://www.herzogfoundation.connect.space

Synopsis

In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool.

When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices.

Who’s It For?

This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel.

Schedule

Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start

Day 2: 8am-5:30pm | Hotel provided | Dinner on your own

Day 3: 8am-12pm | Do not plan travel that would require you to depart early

Event Contact: Training and Events
training@herzogfoundation.com

Marketing and Enrollment | February 2025 | Nashville, TN

Monday, February 24, 2025, 4:30 PM — Wednesday, February 26, 2025, 12:00 PM CST

02/24/25 4:30 PM 02/26/25 12:00 PM America/Chicago Marketing and Enrollment | February 2025 | Nashville, TN Synopsis In a national movement, parents are reclaiming their children’s education for Christ. At the Marketing and Enrollment Training Retreat, you will be equipped with tools to help you experience growth and understand the minds of current and future parents. Learn what drives enrollment and build a marketing plan to increase engagement within your community. Explore concepts such as word of mouth marketing, parent satisfaction, target audiences and personas, digital best practices, and using tuition as a marketing tool. When you leave the doors of this training, you will have identified action items to improve your marketing and enrollment practices. Who’s It For? This training is designed for the head of school (or equivalent), marketing director or admissions personnel, and/or board member(s). Organizations are encouraged to send at least two representatives to this training together. Please note, we cover a few important decisions that typically fall under the Head of School’s purview. If your HOS has not yet attended, we encourage them to attend with the marketing and admissions personnel. Schedule Day 1: 4:30pm-8pm | Hotel provided | Allow ample travel time to be ready for our 4:30pm start Day 2: 8am-5:30pm | Hotel provided | Dinner on your own Day 3: 8am-12pm | Do not plan travel that would require you to depart early HFNashville at Spark: Lipscomb's Idea Center 400 Commerce Street, Nashville, TN 37219 United States Marketing and Enrollment | February 2025 | Nashville, TN training@herzogfoundation.com false MM/DD/YYYY

Download Agenda

Agenda Highlights:

All guests are required to attend the training in full including all sessions, activities, breaks, and group meals.

Breaks and snacks will be provided at various times during the session blocks. During group meals, food options will be available to accommodate select dietary restrictions such as gluten-free and vegetarian. Please plan accordingly for other dietary restrictions or preferences.

Agenda is subject to change.

Feb

FEB

Monday ico

	02/24/25 3:00 PM 02/24/25 3:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28854 <br/> Check-in at Hotel Indigo (315 Union St, Nashville, TN 37201) is at<strong> 3:00PM</strong>. <br> <br> Hotel parking is $55 per night<br> <br> You'll be asked to put a CC on file for incidentals. If you don't charge anything the deposit will be back in your account within 14 days. <br> <br> The event begins at 4:30PM at HFNashville at Spark: Lipscomb's Idea Center (400 Commerce Street, Nashville, TN 37219).Please check in or leave your bags with the front desk to ensure on-time arrival t... Hotel Indigo \| 315 Union St, Nashville, TN 37201 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 PM Hotel Indigo \| 315 Union St, Nashville, TN 37201 Arrival Information & Hotel Check In Check-in at Hotel Indigo (315 Union St, Nashville, TN 37201) is at 3:00PM. Hotel parking is $55 per night You'll be asked to put a CC on file for incidentals. If you don't charge anything the deposit will be back in your account within 14 days. The event begins at 4:30PM at HFNashville at Spark: Lipscomb's Idea Center (400 Commerce Street, Nashville, TN 37219).Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Airport recommendations Nashville International Airport (BNA) - 20 minutes from hotel Less Info
	02/24/25 4:25 PM 02/24/25 4:30 PM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28855 <br/> Be in the lobby by 4:15PM. A Herzog staff member will walk with you to the training site. Hotel Indigo \| 315 Union St, Nashville, TN 37201 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:25 - 4:30 PM Hotel Indigo \| 315 Union St, Nashville, TN 37201 Walk to Training Be in the lobby by 4:15PM. A Herzog staff member will walk with you to the training site. Less Info
	02/24/25 4:30 PM 02/24/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28856 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:30 - 7:15 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Less Info
	02/24/25 7:15 PM 02/24/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28857 <br/> Connect with your peers over dinner! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Connection: Dinner Together Connect with your peers over dinner! Less Info
	02/24/25 8:00 PM 02/24/25 8:00 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28858 <br/> HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Walk to Hotel

	02/24/25 3:00 PM 02/24/25 3:00 PM America/Chicago Arrival Information & Hotel Check In View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28854 <br/> Check-in at Hotel Indigo (315 Union St, Nashville, TN 37201) is at<strong> 3:00PM</strong>. <br> <br> Hotel parking is $55 per night<br> <br> You'll be asked to put a CC on file for incidentals. If you don't charge anything the deposit will be back in your account within 14 days. <br> <br> The event begins at 4:30PM at HFNashville at Spark: Lipscomb's Idea Center (400 Commerce Street, Nashville, TN 37219).Please check in or leave your bags with the front desk to ensure on-time arrival t... Hotel Indigo \| 315 Union St, Nashville, TN 37201 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 3:00 PM Hotel Indigo \| 315 Union St, Nashville, TN 37201 Arrival Information & Hotel Check In Check-in at Hotel Indigo (315 Union St, Nashville, TN 37201) is at 3:00PM. Hotel parking is $55 per night You'll be asked to put a CC on file for incidentals. If you don't charge anything the deposit will be back in your account within 14 days. The event begins at 4:30PM at HFNashville at Spark: Lipscomb's Idea Center (400 Commerce Street, Nashville, TN 37219).Please check in or leave your bags with the front desk to ensure on-time arrival to the event. Airport recommendations Nashville International Airport (BNA) - 20 minutes from hotel Less Info
	02/24/25 4:25 PM 02/24/25 4:30 PM America/Chicago Walk to Training View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28855 <br/> Be in the lobby by 4:15PM. A Herzog staff member will walk with you to the training site. Hotel Indigo \| 315 Union St, Nashville, TN 37201 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:25 - 4:30 PM Hotel Indigo \| 315 Union St, Nashville, TN 37201 Walk to Training Be in the lobby by 4:15PM. A Herzog staff member will walk with you to the training site. Less Info
	02/24/25 4:30 PM 02/24/25 7:15 PM America/Chicago Event Begins: Opening Sessions View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28856 <br/> Registration<br> Welcome from HF<br> Meet your Coaches<br> What's your deep hope for our time together? <br> Know your target audience<br> Know your WHY: vision and message HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 4:30 - 7:15 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Event Begins: Opening Sessions Registration Welcome from HF Meet your Coaches What's your deep hope for our time together? Know your target audience Know your WHY: vision and message Less Info
	02/24/25 7:15 PM 02/24/25 8:00 PM America/Chicago Connection: Dinner Together View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28857 <br/> Connect with your peers over dinner! HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 7:15 - 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Connection: Dinner Together Connect with your peers over dinner! Less Info
	02/24/25 8:00 PM 02/24/25 8:00 PM America/Chicago Walk to Hotel View session: https://herzogfoundation.connect.space/accounts/events/marketing-and-enrollment-february-2025-nashville-tn/agenda/2025-02-24#session_row_28858 <br/> HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Marketing and Enrollment \| February 2025 \| Nashville, TN training@herzogfoundation.com MM/DD/YYYY 8:00 PM HFNashville at Spark: Lipscomb's Idea Center \| 400 Commerce Street, Nashville, TN 37219 Walk to Hotel