Marketing & Enrollment | Vancouver, WA

Leadership Development Series

Marketing & Enrollment

There is a national movement toward Christian education right now. Parents are reclaiming their children’s education for Christ, and we’re here to help you capitalize on this trend and see this growth continue for many years to come. At the Herzog Foundation Marketing Training Retreat for Christian Schools, attendees will get a robust look into the minds of their current parents and future parents. You will understand what drives enrollment and build a marketing plan to increase engagement within your community.

Why do parents send their children to Christian schools and what are future parents looking for? We will explore these questions through data, storytelling, and an in depth look into the demographics of today’s (and tomorrow’s) parents. What’s your school’s why? What do you see in your graduates’ faces – what shapes their mind, what pulls at their heart? We will walk you through strategies of clear and consistent messaging, look at the story you’re telling, and improve the overall brand image your school is promoting.

Throughout the entirety of the training, each school will build their marketing plan including messaging, goals, implementation strategies, and much more. Attendees will leave the Herzog Foundation doors equipped and empowered to maximize their reach for Christian education.

This is a best-in-class event accessible for Christian schools across the country. Each seat is valued at more than $2,000 and is completely covered by the Herzog Foundation as an investment in your school. The Herzog Foundation will cover all costs during the event including accommodation, meals, transportation, etc. Schools are expected to cover all travel costs to the event city.


This event is on a first-come, first-serve basis. Attendees are expected to be present for all sessions in their entirety including activities, training sessions, and meals. If you cannot make this commitment, please register for a later event. Spots are limited as events are kept small to maximize networking and 1:1 coaching.


Schools are allowed 3 seats per event. We recommend your Head of School attend with admissions or marketing personnel – board members are always welcome as well. Register now before seats fill up!

If you are a Canadian-based Christian school, civics-based US school, or other type of organization, join the waitlist here.